Images shot with Super-Takumar 28mm f3.5
My Favourite Lens is not a new website.
I’ve been publishing posts here for a few years now.
And yet there’s still only around 50 of them.
If you had to write 50 more blog posts for your own site, it might sound a lot. It’s natural for 50 to sound a lot when you still have them to do.
Over the lifespan of this site so far though, it’s really not.
At the time of writing, I’ve only published 14 posts in the last 12 months.
Some people do 14 in 14 days.
There are mitigating circumstances.
Or excuses, as you might prefer to call them.
Other writing work, that I no longer do, often left me drained.
But if I could easily write 2 x 500-word SEO articles a day for a client, why couldn’t I do a similar amount for this site?
I’ll tell you why.
It’s because I was making it too hard for myself.
Not so much with the photography, but with the stories I thought I needed to tell every time.
A debilitating need for quality over quantity. Paralysis by analysis. Self-imposed bullshit rules.
I spent time trying to get through this. To get past it. I was slowly getting there.
And then I got a wake-up call.
I watched a Gary Vaynerchuk video.
You can go watch it by clicking that link.
If you’re struggling for motivation, it’s well worth the 20 minutes of your time.
Things said in that video about creating regular, short-form content resonated.
They woke me up.
Seeing what photography bloggers more successful than myself are doing – i.e. creating shorter-form content on a regular basis – confirmed it.
People ain’t going to wait a month for your next magnum opus. They want something new and digestible every day.
And someone else is giving it them.
Every day might not be possible, but it’s taken me too long to realise that even once a week should be a bare minimum.
Please don’t make the same mistake I did for so long.
Go back and look at the top picture on this post.
Where are the fish?
At the feet of the twins feeding them.
Don’t be like the girl on the right.
Where are ‘your’ fans?
If you’re not regularly feeding them, they’re at the feet of those bloggers who are.
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